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Canadian Luge Athletes Welcome Fast Track Capital As First-Ever Title Sponsor

May 2009 | Canadian Luge Association Newsletter

The Canadian Luge Association took its first major step towards delivering the financial resources its athletes require to mount the international podium by welcoming the organization’s first-ever title sponsor in April.

Luge Sponsorship

Responding to a national FOR SALE campaign launched in February by the Canadian Luge Association, Fast Track Capital Inc. announced it will help support Canada’s high-performance luge athletes’ mission to find the quickest line to the podium through a five-year financial commitment that will deliver a little more than $200,000 per annum to the program for a total of $1,002,014 through the 2014 season.

“This is truly a thrilling day for our sport in Canada, and it is one that will contribute to ensuring the financial stability of our program beyond 2010,” said Tim Farstad, executive director, Canadian Luge Association. “Fast Track Capital shares our commitment and vision to achieving excellence, and we are delighted to have them on our team.”

The first financial deal of its kind in the history of the Canadian Luge Association, Fast Track Capital becomes a gold sponsor of the national program. As a result, Fast Track Capital will help support elite-level coaching and contribute to providing access to the critical resources Canada’s World Cup and junior-level athletes need to continue their climb up the international standings.

“We are extremely proud to extend our financial commitment to help these great athletes achieve success on the world stage,” said Darren Weeks, founder and chief executive officer, Fast Track Capital Inc. “It is our hope this contribution will not only help put Canada’s elite luge athletes on top of the podium, but will also allow the next generation of athletes to access the resources they need to realize their full potential.”

In recognition of Fast Track Capital becoming the first partner to step forward within corporate Canada in response to the nationwide sponsor recruitment initiative, Canada’s luge athletes replaced For Sale decals worn on their helmets during the final two World Cups of the season in February with Fast Track Capital logos during the media conference. The logo will also be prominent on the entire men’s and women’s World Cup Team sleds, clothing and outerwear until 2014.

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